- Candidate
- Candidate A
- Impression
- Friendliness
- Character count
- 0
- Internal review
- Empty
- Adopted
- Unchecked
Surveys & feedback · Choosing wording
Pick the best wording or concept
When you want to ask which wording or concept people prefer, for ideas that don’t need images to explain
Only you can see the new document. Checks and statuses start empty, and share links, polls and surveys open when you publish them yourself.
Pick the best wording or concept
- Where it'll be used
- Not set
- Target
- Not set
- Response period
- Not set
- Assignee
- Not set
Put the wording or concepts to compare into the three candidate slots and match the poll options to their names.
Who is it for?
First explain who the wording is for and what it should convey.
•
Readers: who sees it first?
•
Message: in one sentence, what should they feel?
| Candidate | ImpressionLabels | Character countNumber | Internal reviewStatus | AdoptedCheckbox |
|---|---|---|---|---|
| Candidate A | Friendliness | 0 | Empty | Unchecked |
| Candidate B | Trust | 0 | Empty | Unchecked |
| Candidate C | Fun | 0 | Empty | Unchecked |
- Candidate
- Candidate B
- Impression
- Trust
- Character count
- 0
- Internal review
- Empty
- Adopted
- Unchecked
- Candidate
- Candidate C
- Impression
- Fun
- Character count
- 0
- Internal review
- Empty
- Adopted
- Unchecked
About the candidates
Introduce each candidate at about the same length, then ask which one gets the intent across best.
About the candidates
| Candidate | Wording · concept | Intent | Channel | What to check | Description checked |
|---|---|---|---|---|---|
| Candidate C | Not set | Not set | Online | Easy to remember | Unchecked |
| Candidate B | Not set | Not set | Online | Gives the impression we want | Unchecked |
| Candidate A | Not set | Not set | Online | Clear on first read | Unchecked |
- Wording · concept
- Not set
- Intent
- Not set
- Channel
- Online
- What to check
- Easy to remember
- Description checked
- Unchecked
- Wording · concept
- Not set
- Intent
- Not set
- Channel
- Online
- What to check
- Gives the impression we want
- Description checked
- Unchecked
- Wording · concept
- Not set
- Intent
- Not set
- Channel
- Online
- What to check
- Clear on first read
- Description checked
- Unchecked
Which candidate gets the intent across best?
- Candidate A
- Candidate B
- Candidate C
Which impression matters most? (up to two)
- Friendliness
- Trust
- Fun
- Sophistication
Results and next steps
Note where and how the chosen candidate will be used.
After choosing
| To do | Assignee | Due date | Progress |
|---|---|---|---|
| Share the poll results with participants | Not set | Not set | Not set |
| Polish the chosen wording into final copy | Not set | Not set | Not set |
| Adjust the length to where it'll be used | Not set | Not set | Not set |
- Assignee
- Not set
- Due date
- Not set
- Progress
- Not set
- Assignee
- Not set
- Due date
- Not set
- Progress
- Not set
- Assignee
- Not set
- Due date
- Not set
- Progress
- Not set
What we decided
☐
Made the candidate descriptions about the same length.
☐
Sent the poll link.
☐
Wrote down the chosen candidate and why.